Levi's

Levi Strauss, founder of Levi's used a traditional men`s pants design and riveted them, creating work wear. Strauss began in San Francisco as a wholesale dry goods seller. The 501 was their first style and it has gone through many transformations, originally they were called waist overalls. The Red Tab was first used in 1938 to differentiate Levi`s from its impersonators