Imogene & Willie

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Imogene + Willie was founded by husband and wife duo Matt & Carrie Eddmenson as an ode to all of the couples grandparents, and named after Carrie' grandparents of the same name. After working for many years at Sights Denim Systems in Henderson, Kentucky developing denim for brands such as jean giants, Levi's. The duo decided to set off on their own in 2009 and set up shop in an old gas station with a run of 100 jeans, the rest is history