Kings of Indigo

Kings of Indigo, otherwise known as K.O.I. was launched in 2011 in Amsterdam. The social conscience brand prides itself on using recycled yarns and organic cotton as much as possible in their denim, while still maintaining the classic look and feel of American style jeans. K.O.I. is also a part of the Fairwear Foundation, whose mission is to improve labour standards in the clothing industry.